LEONA ROSA
ADVERTISEMENT CAMPAIGN
BRANDING | PHOTOGRAPHY | ADVERTISING
APPLICATIONS: ILLUSTRATOR, INDESIGN, PHOTOSHOP | LIGHTROOM
Leona (Spanish for “lioness”) is a high-end beauty company focused on feminine empowerment. For their new floral scent, Rosa, the company needed an advertisement campaign spanning social media and large format print to increase exposure and ultimately inspire consumers to purchase the product.
Leona Rosa was designed in a decadent, Art Deco style combining metallic gold and a blush pink to harmonize the feelings of bold class and gentle femininity. The promotional shoot was conducted in the same tone, and the results produced six advertisements: four for social media, and two for print.
Leona Rosa, for those that are fiercely beautiful.
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