STYX HYDRATION
YOUR OATH TO DITCH PLASTICS
BRANDING | PACKAGE DESIGN | PHOTOGRAPHY
APPLICATIONS: ILLUSTRATOR, INDESIGN, PHOTOSHOP
STYX Hydration is a fictitious company of my creation. Drawing inspiration from Greek Mythology, this brand’s mission is to provide fruit-infused water in an environmentally ethical way. Flavors were selected in reference to mythological stories, offering products with a choice of pomegranate, apple, pear, or fig. In true nature to swearing on the River Styx, which was seen as an unbreakable promise, switching to recyclable aluminum bottles serves as the consumer’s “oath” to ditch single use plastics.
Each flavor received its own color palette and graphics depicted in a style modeled after the artwork of ancient Greek pottery. To quench your thirst with a little flavor that is healthy for both your body and the environment, look no further than STYX.
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